Ensure a memorable, successful event by creating a three-stage marketing plan for before, during and after your pop-up shop event.
Are you considering selling your products or services to the federal government or a big corporation? Attend a Business Matchmaking event to meet clients.
Pop-up shops—short-term retail spaces open anywhere from a week to a few months—are temporary by definition, but the concept is proving to have surprising longevity.
Many companies have found that paying to promote posts and run Facebook ads can help, but entrepreneurs have overlooked the power of Facebook groups.
For small business and solo retailers, the holiday season presents some of the highest stakes and biggest challenges. Read these tips on how to prepare now.
People purchase from brands that they know, like and trust. Here are three simple ways to weave your authentic story into your marketing strategy.
If your business provides services instead of products, you can still reap the rewards of Small Business Saturday. Here are some ideas for promoting your brand.