Measuring Digital Marketing Effectiveness: A Google Analytics Primer August 24, 2021, 11:30am EDT August 24, 2021, 1:00pm EDT

Measuring Digital Marketing Effectiveness: A Google Analytics Primer

Small business owners invest considerable time and money in their digital presence and digital marketing effort and expect to see a return on their investment. But how do they know they are getting bang for their bucks?

In this webinar, we will examine the typical small business digital presence and explore how Google Analytics can help assess marketing effectiveness.

Topics for discussion:

  • The typical small business digital presence ecosystem.

  • The goals of measuring marketing effectiveness.

  • How Google Analytics helps meet these goals.

  • Google Analytics in action.

  • Helpful companion tools to monitor website user activity.

This is a FREE webinar!

About the Presenter(s)

 Charlie  Morris

Charlie Morris is a certified mentor with SCORE Bucks County and has held the Technology and Marketing Committee chair position for the chapter since January 2018. He worked in the technology industry as a software developer and leader focusing on commercial software products for 38 years. He served the last 20 years as Chief Technology Officer in several companies.

SCORE Certified Mentor, SCORE Bucks County
 Measuring Digital Marketing Effectiveness: A Google Analytics Primer