Measuring Digital Marketing Effectiveness: A Google Analytics Primer
Small business owners invest considerable time and money in their digital presence and digital marketing effort and expect to see a return on their investment. But how do they know they are getting bang for their bucks?
In this webinar, we will examine the typical small business digital presence and explore how Google Analytics can help assess marketing effectiveness.
Topics for discussion:
The typical small business digital presence ecosystem.
The goals of measuring marketing effectiveness.
How Google Analytics helps meet these goals.
Google Analytics in action.
Helpful companion tools to monitor website user activity.