Part 3 of Simple Steps for Starting Your Business: Your Marketing Plan - Competition, Message, and Pricing
You need to know what your competitors are up to so that you can better position your products and services. It is important to craft your marketing message well because it will be used in almost every form of communication to potential customers. Properly pricing your product or service is key to your business’ success or failure!
In this workshop, you will develop a marketing plan for your business.
This week you will:
Identify and characterize your competition
Develop your marketing message
Understand and develop your pricing strategy