How I can help you
I have a technical background and have worked for various sized and types of companies, primarily in marketing roles. I have also operated my own consulting business (NJS Marketing Services) and taught marketing and technical courses at the college level. DEMONSTRATED STRENGTHS: Project management, product management, market management, strategic marketing, primary and secondary market research, market analysis (industries, markets, customers, competitors), market segmentation and targeting, business development, channel strategies, consultative sales training and support, relationship marketing, tactical marketing programs, marketing communications (including key messages, value propositions, collateral, public relations, etc.), cyber marketing, computer and Internet technologies, webinars, internal communications (including executive presentations), competitive intelligence, pricing, new product development, customer needs analysis, modeling and forecasting, creative problem solving, verbal and written communications. INDUSTRY AND APPLICATION EXPERIENCE: Large-scale software products and services; health care; computer hardware (PCs to supercomputers), peripherals, and services; telecommunications equipment and services (wireline, wireless and Internet); home entertainment; financial services; automotive; media; CRM; pharmaceuticals, database products and services.
Areas of Expertise
- Business Plans / Startup Assistance
- Marketing, Public Relations & Sales
- Other Services (except public admin.)
- Educational Services
- Professional, Scientific, & Technical Services