Getting Started in Digital Marketing

Don’t know where to start with digital marketing? In this webinar, we define and develop the basic elements of digital marketing, and we help you prioritize the next steps in your digital marketing plan. The attendees will be able to develop a simple digital marketing plan after attending this webinar.

Attendees will learn:

  • The relationship of digital marketing to traditional marketing

  • The importance of your website as “home base” for traffic and conversion

  • The use of search, email, and social media to develop traffic to the website

  • The different types of conversion

About the Author(s)

 Don  Goeltz

Dr. Don Goeltz is an Associate Professor at Holy Family University, teaching strategic management, marketing, entrepreneurship, and international business courses. He is also a mentor to startups and small businesses through SCORE Bucks County PA.

Certified SCORE mentor and Associate Professor at Holy Family University in the School of Business
Getting Started in Digital Marketing - slides