How Do I Bring My New Product to Market?

When it comes to bringing a new product to market, there are many ways to do it. Unfortunately, most entrepreneurs, startups, and inventors go about it the wrong way. There is always a right way and wrong way to do something. During this webinar, I will take you through the steps to bring your product to market. 

Topics covered:

  • Make sure your great product idea is not already on the market
  • Secure a provisional patent 
  • Ensure the feasibility of producing the product & put together a non-disclosure agreement before sharing your product idea with people in your relevant industry
  • Hire an engineering consultant to help you design your product 
  • Research the manufacturer(s), vet three manufacturers and develop benchmarks based on cost, feasibility, and other product recommendations

About the Author(s)

Robert Catalano

Robert has almost three decades of experience in; - product development - global/domestic sourcing - operations - General finance and treasury functions - sales strategies and growth - customer and manufacturer satisfaction - price/contract negotiations - Quality Control and product compliance - Generali Overseas and domestic logistics - organizational development and growth.

How Do I Bring My New Product to Market? - Slides