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Part 3 of Simple Steps for Starting Your Business: Your Marketing Plan - Competition, Message, and Pricing - Slides
by Kathleen Donohue
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August 11, 2022
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Part 3 of Simple Steps for Starting Your Business: Your Marketing Plan - Competition, Message, and Pricing

You need to know what your competitors are up to so that you can better position your products and services. It is important to craft your marketing message well because it will be used in almost every form of communication to potential customers. Properly pricing your product or service is key to your business's success or failure!

In this workshop, you will develop a marketing plan for your business.
This week you will:

  • Identify and characterize your competition

  • Develop your marketing message

  • Understand and develop your pricing strategy

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About the author
Kathleen Donohue
Kathleen Donohue is a certified SCORE Mentor and was an independent consultant offering training, coaching, and consulting services.
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