Part 4 of Simple Steps for Starting Your Business: Your Marketing Plan - Using the Business Model Canvas

Who will your business serve? You can’t be all things to all people. To create a winning concept, you need to narrow your market focus. The Business Model Canvas is a valuable tool to help you understand the relationship between customers and target market, products and services, and key partners who will help you propel your business!

In this workshop, you will continue building your Marketing Plan.

This week you will:

  • Identify your product and service proposal using the Business Model Canvas

  • Identify your customers and specify their needs (your target market)

  • Identify your partners and their needs, as well as your needs of them

About the Author(s)

 Kathleen  Donohue

Kathleen Donohue helps improve business performance in planning, budgeting, team management and set-up.

Certified Mentor, Professional Trainer and Coach, SCORE Bucks County
Part 4 of Simple Steps for Starting Your Business: Your Marketing Plan - Using the Business Model Canvas - video