Is Your Great Idea Really a Great Business

In this webinar we take you through the process of determining if that great idea of yours can be made into a business, using a tool called the Business Model Canvas. Don’t develop a full business plan or borrow money from grandma to start your business until it has been through this process.

Attendees will gain insights into their business idea by:

  • Developing an in-depth understanding of the value proposition of a product or service

  • Formulating a persona of an ideal target customer

  • Defining the cost structure and where partners can lower costs and accelerate growth

About the Author(s)

 Don  Goeltz

Dr. Don Goeltz is an Associate Professor at Holy Family University, teaching strategic management, marketing, entrepreneurship, and international business courses. He is also a mentor to startups and small businesses through SCORE Bucks County PA.

Certified SCORE mentor and Associate Professor at Holy Family University in the School of Business
Is Your Great Idea Really a Great Business - slides