Lyne Walke felt unseen among the other retailers at Valley Square in Warrington. Her lash and brow bar was situated at the end of the shopping center, resulting in little foot traffic and customers having difficulty finding her.
She tried marketing her business, creating packages and more to boost business.
Insight from her SCORE Bucks County mentor Nina De Rosa helped Walke realize that her business, LC Lash & Brow Bar, was not in its ideal location. On Oct. 1, Walke relocated her 4-year-old business to downtown Doylestown at 146 W. State St. LC Lash & Brow Bar specializes in eyelash extensions, microblading, facials, full body waxing, makeup, and other beauty treatments.
“I’ve had more walk-in traffic and it’s more visible,” Walke said. “In Doylestown it’s like a business community … Everybody supports everybody. That is something that I did not have at my other location.”
Working with De Rosa helped Walke in “not feeling alone” and gave her direction throughout the ever-changing business landscape in the wake of the pandemic. De Rosa, who has more than 40 years’ experience in human resources, has enjoyed working with Walke and looks forward to seeing her business continue to grow.
“She is a positive and upbeat individual who sees the bright side of even the most negative things,” De Rosa said.
Walke, a Philadelphia native who now calls Bucks County home, said she would recommend SCORE “100 percent” to other business owners and entrepreneurs. Even when their mentoring session has concluded for the day, Walke said De Rosa is “always watching” and sends follow up emails or reaches out with new ideas to share.
“You need the support, and you need to be able to bounce ideas off people,” she said. “Nina’s just amazing. She’s so easy to talk to. I’m able to share all my ideas with her.”