In 2016, Lydia Grossov was at a crossroads. She was contemplating whether to find another corporate job in the pharmaceutical industry or take her long-time side hustle full-time.
About the same time, Grossov had heard about a women’s conference that SCORE Bucks County was offering. She signed up for the conference – and for the chapter’s free business mentoring. By early 2017, the veteran graphic designer and web designer took the leap to make her 10-year part-time gig, Expresso Design, a full-time business.
Named for the mix of creative expression and bold flavors that she infuses in her client’s logo creation, branding, print and digital marketing solutions, and Website design and development, Grossov’s New Britain-based business specializes in preparing impactful concepts for her primarily healthcare and pharmaceutical clients.
Initially, when she arranged her first mentoring session with SCORE Bucks Chairwoman Linda Zangrilli and Vice Chairwoman Vicki Brown, Grossov sought help creating a business plan.
“I actually needed a lot more than that,” she said. “So much so that I’m still with them after four years.”
SCORE mentors are available to guide entrepreneurs and business owners through every step of the business process. Grossov intends to keep learning and growing with insight from Zangrilli, who retired after more than 25 years in operations management, customer service and management; and Brown, who has owned Harmony Clean, Inc. for nearly 20 years.
“They understand business and the challenges in business,” Grossov said. “They have good action items for me. They have homework for me to do. They have advice and a direction to send me in.”
Mentoring relationships work best with a give and take, according to Grossov. Brown and Zangrilli appreciate the effort she puts forth.
“Lydia is very organized and does thorough research,” Brown said. “It has been great to see her confidence grow throughout the process and for her to find what works for her as far as finding clients to work with.”
Zangrilli credited Grossov’s “aggressive networking” with helping her business to thrive. By attending conferences where her ideal clients would be, Grossov was able to meet prospective clients and build invaluable connections.
Knowing her ideal client has helped in expanding Expresso Design. While Grossov can create graphics and Websites for any industry, focusing on healthcare and pharmaceuticals helps her differentiate her business. She had one of her best years in 2020 and looks forward to a bright future. One thing is for sure, her SCORE mentors will be by her side.
“They’re still helping me shape my business,” Grossov said. “You encounter different challenges and different obstacles.”